How we added $8M in Google Ads revenue for this brand in 1.5 years

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Around 2 years ago, a furniture brand came to us to help them scale their business.

They were getting decent sales with social media.

But that’s their only acquisition channel.

After seeing our results, they wanted to add Google Ads as a source to get new customers.

The problem was…

They had 0 Google ads experience.

So they decided to let us manage their Google Ads.

After a year working together, we achieved over 1 million in revenue.

And half a year later, we grew that to over 8 million.

Here’s a list of what we did:

1. Shopping campaigns

We started with Standard Shopping Campaigns. 

These campaigns are easy to set up and allow you to get your products in front of people quickly.

As this brand has a lot of attention from socials… 

It was a challenge for us to exclude branded traffic and find a way to get customers who hadn’t heard about the brand before.

2. GMC Optimization

We manually:

• Synced reviews

• Set up GMC promos

• Optimized Product Feed

• Organized shipping & returns

This was crucial for the effectiveness of our Shopping campaigns.

3. Bid strategy

For our clients, budget efficiency was always a high priority.

With various products with a wide price range, we needed a bidding strategy to allocate budget wisely across the board.

So we focused on granular-level bidding optimizations.

Here’s how:

• Targeted specific locations & times.

• Set high initial bids for luxury items and lower for budget-friendly ones

• Transitioned to dynamic bidding for high-performing categories

We also noticed that…

Higher-ticket items were getting fewer clicks but higher conversion rates.

Budget-friendly items were getting more clicks but fewer conversions.

So we implemented a tiered bidding strategy.

We pushed more budget for luxury items during weekends and budget-friendly items on weekdays.

4. TOF Branded Campaigns

Like I said before, this brand already had strong branded traffic…

But they wanted to get more cold traffic from Google.

So we created a few non-branded TOF campaigns.

These campaigns primarily focused on specific products or on the store itself.

5. PMax

The Standard Shopping campaigns were doing well…

But we wanted to explore other avenues.

So we shifted some of our efforts to Google's Performance Max campaigns (PMax).

As a result, we were able to squeeze out more hidden revenue from these campaigns.

6. YouTube

We extensively tested around 80 Shorts across 8 campaigns.

This included both retargeting and prospecting, where 95% of the spend was on prospecting.

If you want better results, test more.

7. Adjustments and Scaling

After 1 year…while our campaigns were generally successful (their ROAS was around 11-13), we knew they had more potential to scale.

So we adjusted our strategies to capitalize on untapped opportunities.

Based on the data, we scaled up the cold traffic Search campaigns

We also added more Search campaigns focusing on non-branded products and keywords. 

Essentially, we added more prospecting power to what we already had.

That’s how we scaled to $8M just 6 months after that.

If you’d like to get the same kind of results…

This month, we’re offering free account audits for a few brands.

You’ll get a complete review of your ad account.

And we’ll give you an action plan for the next 90 days. No strings attached.

Click here if you’re interested.

See you in the next one.

Jackson,

CEO of Echelonn.