A sign that you’re running Q4 the wrong way

Interesting story I heard from a brand after BFCM last year:

“I thought I did well in BFCM. Sales looked great, but after checking everything properly, I realized I actually lost over $15K in profit.”

And another story from a different brand:

“I wasted thousands last year just to stay competitive.”

This is a pattern I’ve seen again and again over the last 5 years.

During BFCM, brands pump more money into ads and drop huge discounts without much thought.

Sure, they generate tons of sales…

But underneath those beautiful revenue dashboards, they walk away with far less profit than you would think.

And every year, the problem gets worse as more competitors enter the scene.

On top of that, ad costs get much more expensive.

Meta CPMs hit $17.70 last year.

Google CPCs spiked 138% higher than normal.

What this means is…

Your margins are about to get crushed from every direction.

I know plenty of brands that push hard for BFCM but don’t see any meaningful lift in performance.

A few don’t even bother advertising heavily for this event anymore.

My opinion?

I think the way they’re approaching BFCM is completely off.

Yes, BFCM is getting much more competitive and expensive than it used to be…

But the potential is still enormous.

And if you’re not walking away with a massive payout from this event…

It’s a strong sign that you’re running it wrong.

I know that because last year, our clients still dominated the BFCM period.

Here are the numbers from 3 brands in 3 competitive markets during November.

• An apparel brand: €449.7K with 5.59 ROAS

• A health & wellness brand: $651.6K with 17.01 ROAS

• A skincare brand: $192.7K in sales with 7.42 ROAS

And not only did they see a massive bump in sales and revenue…

They did it with healthy profits on the back end.

For many of them, it became the breakthrough moment that pushed them into the “big leagues.”

So what’s our secret?

How do we help our clients achieve these kinds of results?

The answer:

By using the exact blueprint that we're giving away in 3 days in our FREE training:

Dominate Black Friday Cyber Monday 2025

We’ve built and refined this blueprint from working with over 400 brands…

Managing tens of millions of dollars in monthly ad spend…

And running a bucketload of successful BFCM campaigns.

In this training, you'll get access to our very best strategies and tactics… and learn how to apply them to your account in just one hour.

This blueprint can instantly give you a serious edge over other brands in your market.

The best part is, we designed this training to be as practical and simple to follow as possible.

All you need to do is copy our blueprint and plug it directly into your account

Any brand can implement this to build a successful BFCM.

So if you want to get your hands on it (for completely free):

You have less than 72 hours left to sign up here.

Jackson

Founder and CEO of Echelonn

How we can help:

Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

P.S. Got a friend interested in Google ads? Share the love and send them our way.

If you’re that awesome friend, you can subscribe here.