6 lessons after a $2.87M day

2 weeks ago, we hit our record day.

$2.87M in 24 hours.

This took us 4 years to achieve.

It took us a lot of trial and error to get here.

But I’m confident to say… we’ve now got a reliable system in place.

Here are 6 key lessons that helped us get to this point:

1. Be everywhere

The key to winning with Google is to be everywhere.

Search. Shopping. Youtube.

The more space you occupy in the prospect’s mind, the more money you make.

That’s why we recently launched a new SEO service.

We recently launched a new SEO service.

The goal is to help our clients dominate the Google ecosystem.

When you rank first in both paid and organic search results…

You become the obvious option - leaving no space for the competition.

2. Relevance is everything

People don’t buy what’s not relevant to them.

Keep your message consistent across the buyer’s journey.

Keywords. Ad copy. Landing page.

It all needs to align.

3. Know where your money comes from

A big mistake many brands make is not knowing where their revenue comes from.

The primary example of this is brand vs non-brand traffic.

This is a pattern we see in a lot of brands we audited:

Their ROAS looked good on paper, but underneath all those campaigns - it was all brand traffic.

Traffic from their existing pool of customers.

They were spending over 70% of their budget on people who would have likely bought anyway.

It limits your revenue potential because if you want to scale…

Customer acquisition should be your focus.

Know where your money comes from.

Big numbers aren’t always a good sign.

4. Small, consistent improvement leads to big results

It’s rarely one big change that has a huge impact on your conversions.

Google Ads is just a game of stacking.

You stack optimizations on top of optimizations.

Better ads. Better keywords. Better segmentation More specific landing pages. More optimized GMC. Better promotions. etc

These small improvements don’t win you the battle on their owns.

But they compound over time.

5. Tailor our strategy to the brand’s goal

Early on, we assumed every brand wanted the same thing—more money, lower CPA, better ROAS.

That’s the case for most.

But not for all.

Some brands have different priorities.

By aligning our approach with each brand’s goals, we’re able to scale them for the long term.

And in business, the most successful company is the one that stays in the game the longest.

6. Find the opportunities your competition misses

You’ll make most of your money on the standard routes.

But the big profits come from discovering untapped markets.

Because when nobody is there, you win by just existing.

Jackson.

Founder and CEO of Echelonn.

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