$36M for a brand in 2024

In 2024, this brand has made over $36 Million with Google Ads.

But when we met 15 months ago, things were really different.

Their ROAS looked impressive on the outside.

But beneath the surface, most of their revenue came from branded terms.

This happens with a lot of brands moving from TikTok or Meta.

They’re doing great on those platforms. Profiting. Growing.

On paper, everything looks good.

High ROAS. Cool. 

But as they try to scale their Google ad spend, they hit a glass ceiling.

This usually happens because they signed on with a Google ads agency that doesn’t know what they’re doing.

When you’re running successful social media ads, like these guys were, your branded searches on Google spike.

If you don’t structure your account properly, Google will bid for the branded traffic coming from your social ads.

So you end up paying for the same pool of customers who would have bought from you anyway.

But at an extra cost.

That’s why most brands end up with scaling problems.

The problem here is:

They lacked a proper structure to capture and convert new customers. 

We tackle this for our partners by optimizing for prospecting traffic.

New customers who’ve never heard of them before..

We do this 3 ways:

1. Separate brand and non-brand traffic into distinct campaigns

2. Implement strategic branded negative keyword lists

3. Expand their reach through DSAs, YouTube Ads, and Demand Gen

This is how we made sure this brand wasn’t dependent on brand awareness from other platforms.

Google Ads becomes a powerful acquisition channel, bringing in new customers every day.

And now they’re at a 15 ROAS.

And we’re excited for the results they’re going to get this Q4.

We’re still taking on a few brands this Q4.

If you’re making more than $1M in annual revenue and looking to get similar results…

Book a call with us here.

And we can help you identify those bottlenecks to allow your brand to scale & be more profitable.

Jackson,

Founder and CEO of Echelonn.

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