3 ways to own the search results (and scoop up all the clicks) in Shopping Ads

You don’t win in Shopping Ads by “standing out”.

You win by making your competitors look inferior in comparison.

We recently ran a campaign for a client selling cold sore treatment pens.

Take a look at how we monopolized this search:

First, we secured the top 3 positions in the Shopping results.

And these spots get the lion’s share of clicks.

According to data, the #1 ad gets nearly 4x the CTR of the 4th position.

If you’re not in those top few positions, you’re already fighting uphill.

Next, look at the product images.

While other ads just show the box, we show the product in real-life settings.

Shoppers can instantly visualize what they’re getting.

It makes the products more desirable and draws people in.

On top of that, this clear visual contrast instantly separates us from competitors.

We also tap into different messaging angles and creative styles.

This lets us pull in as much relevant traffic as possible.

Those moves alone give us a clear edge over competitors.

But here’s how we took it to the next level:

Our first two ads feature a 5-star rating with over 2,000 reviews.

Compare that to competitors who barely have any reviews, or none at all.

This sends a powerful message to customers:

They can choose something thousands of people already trust…

Or gamble their money on an unknown, unproven alternative.

And people don’t like taking risks with their money.

They want proof that others have tried, tested, and loved what they’re about to buy.

This enormous gap in trust gives our ads an unbeatable edge.

And we worked hard to build their entire review system from scratch—it didn’t exist before we stepped in.

Because we knew how important it would be—especially when the buyers aren’t familiar with your brand.

Because in that case, trust decides the click.

And for anyone genuinely interested in this product, our ads will win every time.

This is key for any brand running Shopping Ads:

Shopping Ads are a comparative platform.

When someone searches for your product...

The screen fills with identical ads—a wall of similar items, similar images, similar titles.

If your ads fail to stand out, you’re relying on luck to get clicked.

But here's the crucial point many brands overlook:

It’s not just about being different.

It’s about being better.

Your ads need to make your competitors look inferior by comparison.

When your ads visibly outperform all others—exactly as ours did—you OWN that query.

Since Google rewards high-quality ads with lower costs and better placement…

You’ll kick off a flywheel where your ads just get more clicks and more profitable over time.

Jackson

Founder and CEO of Echelonn.

How we can help:

• Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

• Get our E-commerce Growth Toolkit: Get access to our free resources and tools including the Product Feed & GMC Optimization Checklist, YouTube Shorts Ads Playbook, and 12 Plug-and-Play Dashboards. Click here.

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