3 ways to activate the profits inside your Google Ads account

One of our partners told me something I think we can all learn from.

Before coming to us, this brand was spending £1.5k a month and making £6k back.

A few months in, the brand owner sent us this review:

“The guys at Echelonn really know their stuff. They shook up our ad campaigns with some smart moves that we never would have thought to do.

We're now operating at much higher levels than before.

We're now spending £52k a month and making a massive £218k.”

Our secret, as told by him:

“I thought Google Ads would ride off our Facebook and TikTok traffic from people searching for us after seeing our ads there.

But Echelonn got all these other campaigns rocking for us that have nothing to do with Facebook or TikTok traffic.

And these campaigns are pulling in some serious numbers.”

This mindset shift is critical.

I’ve seen so many brands use Google Ads to sweep up the “leftovers” from Meta and TikTok.

But that exact mindset is what's preventing them from scaling.

Because it’s a defensive approach.

You're waiting for traffic to find you. You're tying your success to performance generated by other platforms.

That’s not how you scale.

Our strategy is to go on the offensive instead.

We prioritize new customers who've never heard of you, right within Google's ecosystem.

We reach them through multiple entry points in the funnel:

1. Search, Shopping & PMax campaigns targeting non-brand keywords your buyers are searching for.

2. Advertorials to show up when people are researching problems your product solves.

3. YouTube and Demand Gen ads bring cold traffic into your funnel.

This offensive approach grows our market share within Google.

This way, we turn Google into its own acquisition machine.

One we can control, scale, and optimize without relying on other platforms.

Of course, we don’t ignore branded traffic.

We fully optimize branded campaigns to capture everyone searching for the brand.

When branded traffic spikes, like during a viral moment, we’re ready to capture every bit of it.

But that's not where we place the bulk of our bets.

And in 2025, that matters more than ever.

Google’s moving away from keyword-based targeting.

With new features like AI MAX, you’ll have more ways to reach people who aren’t looking for you.

But you won’t access those opportunities by sitting back and waiting.

You have to proactively go after them.

That’s how you scale Google Ads profitably, month after month.

Jackson

Founder and CEO of Echelonn.

How we can help:

• Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

• Get our E-commerce Growth Toolkit: Get access to our free resources and tools including the Product Feed & GMC Optimization Checklist, YouTube Shorts Ads Playbook, and 12 Plug-and-Play Dashboards. Click here.

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