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1 idea to get you to 6 figs/month with Google Ads
Lean into your edge

Google Ads isn’t a math equation.
A common mistake that stops brands from scaling is that they’re focusing on the wrong thing.
They don’t know which campaign to prioritize.
They don’t know which message resonates best.
They don’t know which ads they should run.
So they try to find a formula to solve it all.
But there’s no such formula.
And every dollar spent on something that doesn't work is a wasted opportunity to focus on what actually works.
The key is knowing where you’ll get the most leverage.
Just like in fighting, the best fighters adapt their fighting style to their strengths.
Or like in basketball, the best players adapt their game to their body.
The most profitable brands know how to adapt their Google Ads strategy to their brand.
Maybe you have a strong online presence.
Then prioritizing branded campaigns to capture that traffic is a good idea.
Maybe you have a unique positioning.
In that case, you should play to your strengths rather than copying other brands' messaging.
Whatever it is, lean into your edge.
Google Ads is just an amplifier.
Use it to boost what makes your brand successful, pushing it further, and reaching more people.
That’s how you scale to 6, 7 figures per month.
Jackson,
Founder and CEO of Echelonn
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